Stop relying on pageviews. Learn how to track what matters: clicks, scrolls, and conversions.
Google Analytics 4 (GA4) marks a major shift from session-based to event-based tracking. To get the most out of your data, you must move beyond simple pageview metrics. Start by defining your core conversion events—such as form submissions, button clicks, or video views. Use Google Tag Manager to implement these events without modifying code directly. By visualizing your conversion funnel in GA4 Explorations, you can identify precisely where users are dropping off and optimize your site for better performance.