About

I'm Mohamed Toudghi, an SEO consultant for service businesses.

I work remotely from Morocco on technical SEO, local SEO and GA4 tracking, for businesses in the U.S., the UK and Morocco. I have done this work inside agencies, in-house and as a freelancer.

Mohamed Toudghi, SEO consultant
Based in
Morocco, working remotely
Focus
Technical SEO, local SEO, GA4 tracking
Clients in
U.S., UK, Morocco
Languages
Arabic, English, French

The short version

I find what stops a website from bringing in clients, fix it, and measure the result. Most of my work is for service businesses, such as law firms, clinics, B2B companies and SaaS, where the goal is calls and enquiries, not traffic for its own sake.

I studied marketing and management at Al Akhawayn University, from 2020 to 2024. My first internships were in digital marketing, and I noticed that most marketing plans were missing one thing: data. So I moved into SEO and analytics.

Since then I have been the only SEO specialist at a digital marketing agency, handled SEO and Google Ads full-time for a UK service business, run the digital launch of a SaaS startup, and worked on local SEO for businesses across several cities. I am also completing a master's in digital marketing and analytics at Al Akhawayn.

My rule has not changed: decide with data, not guesses.

Download my CV PDFSee my LinkedIn profile

Experience

Agency, in-house and freelance work, most recent first. Clients and employers are described, not named.

  1. December 2025 to now

    SEO and Digital Marketing Specialist

    Local SEO agency, remote

    • Google Business Profile optimization, NAP consistency and citations for a portfolio of home improvement businesses in several cities.
    • SEO strategy, competitor audits and technical SEO specifications across several client accounts at the same time.
    • Rankings and traffic tracked in Looker Studio, GA4 and Local Falcon, with reports for each client's stakeholders.
    • Built AI-assisted workflows and documented SEO procedures that the whole team now uses.

  2. July to December 2025

    SEO and Growth Analyst

    Digital marketing agency, Morocco

    • The agency's only SEO specialist, responsible for the SEO strategy and sign-off of every new client project, from website build to content and technical work.
    • Directed the technical SEO of a large U.S. luxury marketplace, and the keyword research and competitor analysis for a U.S. auction house.
    • Built Looker Studio dashboards combining GA4, Search Console and Tag Manager data for international clients.
    • Set up international measurement for multilingual sites: hreflang and cross-domain tracking.

  3. January to May 2025

    Marketing and SEO Specialist

    UK compliance service, full-time, remote

    • Set up Google Ads conversion tracking with Tag Manager and GA4, and audited the account.
    • Redesigned the main landing page with the developer: conversions more than doubled in the first month.
    • Ran the local SEO: metadata on every page, weekly articles, Google Business Profile, citations and backlinks. Key service pages reached Google's top 10.

  4. January to May 2025

    Digital Marketing and Website Manager

    SaaS startup, part-time

    • Led the launch of a new inventory management brand: website built with a freelance developer, SEO, CRM, chat and email automation, and social media.

  5. Freelance

    SEO Consultant

    Independent projects

    • On-page SEO for a Moroccan B2B website: clicks from Google went from 32 to 74 in three months, with no new pages.

How I work

  1. Data first

    I start from Search Console, GA4 and a crawl of your site, not from opinions. Every recommendation comes with the data behind it.

  2. The biggest problem first

    Fixes are ranked by impact. Pages that Google already shows but does not rank well usually come before anything new.

  3. Done, or clearly briefed

    I make the changes myself, or hand them to your developer with clear instructions. I have worked both ways, including on sites where every change went through a development team.

  4. Results you can read

    Rankings, clicks and leads are tracked in Search Console and GA4, and reported in plain language: what changed, and what did not.

What I work with

SEO and content

  • Technical SEO audits
  • On-page optimization
  • Keyword research and competitor analysis
  • Local SEO and Google Business Profile
  • International SEO (hreflang)
  • Schema markup

Analytics and data

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Google Search Console
  • Looker Studio
  • Conversion rate optimization (CRO)
  • Microsoft Clarity

Tools and platforms

  • Semrush, Ahrefs, Moz
  • Screaming Frog
  • Local Falcon, BrightLocal
  • WordPress, Elementor, Shopify
  • Rank Math, Yoast SEO
  • Google Ads

Education

  • MS, Digital Marketing and AnalyticsAl Akhawayn University · In progress, since January 2026
  • BBA, Marketing and ManagementAl Akhawayn University · 2020 to 2024

Certifications

  • Google Analytics Certification, Google
  • Conversion Optimization Certification, Google
  • Google Ads Search and Display, Google Digital Academy
  • Keyword Research Essentials, Semrush
  • Local SEO, Reviews Management and Listings Cleanup, BrightLocal
  • Email Marketing, HubSpot

Languages

Arabic
Native
English
Professional (C1)
French
Advanced (B2)

Tell me about your website.

Start with a free mini-audit: your 5 most important SEO fixes, in writing, within 3 working days. Or message me on WhatsApp. I reply within 24 hours.
Get a free mini-audit Message on WhatsApp