Portfolio
Case studies with real numbers
Technical SEO, local SEO, on-page work and tracking for clients in the UK, the U.S. and Morocco. Some clients stay anonymous because of NDAs.
All case studies
- Premier Luxury Marketplace · United StatesTechnical SEO Audit & Optimization for a Luxury MarketplaceTechnical SEO for a large U.S. luxury marketplace on a custom platform: search intent realigned across thousands of templated pages, canonical and 404 errors fixed, URL structure planned for the new platform. Organic traffic up 6% to 562.8K monthly visits.Technical SEOSite ArchitectureIndexationRead the case study
- UK Compliance Service · United KingdomSEO & Conversion Optimization for a UK Service BusinessFull SEO and conversion work for a London landlord safety compliance service: Google Ads audit, a redesigned landing page, every page's metadata, weekly articles, Google Business Profile, citations and backlinks. Conversions on the main page more than doubled in the first month.Local SEOCROTechnical SEORead the case study
- SaaS Inventory StartupEnd-to-End Digital Launch for a SaaS StartupJanuary to May 2025: I ran the full digital launch of a SaaS inventory startup, part-time: website build with a freelance developer, technical and on-page SEO, link building plan, CRM, chat and email automation, social media and launch content.SEO StrategyWeb DesignMarketing AutomationRead the case study
- Premium Medical Spa (U.S.-Based) · United StatesTechnical SEO Audit & Local Optimization for U.S.-Based Medical SpaA U.S. medical spa's SEO titles were missing from its HTML because two SEO plugins clashed, and its canonicals pointed to a development domain. I fixed both, rewrote titles and descriptions from new keyword research and optimized images. Traffic and CTR rose in the following weeks.Technical SEOLocal SEOSite AuditRead the case study
- National sports federationSEO Content for a National Sports Federation's WebsiteKeyword research, SEO content, titles and meta descriptions for three pages of a national sports federation's website, including its partners page.Keyword ResearchSEO ContentOn-Page SEORead the case study
- U.S.-Based Law Firm · United States (Michigan)Local SEO for a Personal Injury Law Firm in MichiganLocal SEO for a personal injury law firm in Michigan: page fixes, CTR work on high-impression pages, orphan pages linked, citations audited and a suspended Google Business Profile recovered. 30% more qualified leads from local search.Local SEOGoogle Business ProfileOn-Page SEORead the case study
- Moroccan B2B Website · MoroccoOn-Page SEO Optimization for a Moroccan B2B WebsiteFreelance on-page SEO for a Moroccan B2B website whose pages brought no traffic: keywords retargeted from Search Console and competitor data, titles and descriptions rewritten, schema added. Clicks from 32 to 74 in 3 months, CTR from 0.7% to 1.6%.On-Page SEOCTR OptimizationInternal LinkingRead the case study
These projects include in-house roles, team work and freelance projects. Details are summarized to respect client confidentiality.
Tell me about your website.
Start with a free mini-audit: your 5 most important SEO fixes, in writing, within 3 working days. Or message me on WhatsApp. I reply within 24 hours.