My 4-Step Keyword Research Process

Effective keyword research is about finding the intersection of volume, relevance, and difficulty. My 4-step process begins with seed keyword brainstorming based on core business services. Second, I use tools like SEMrush or Ahrefs to analyze competitor rankings and identify 'low-hanging fruit', keywords where competitors are weak. Third, I analyze the SERP intent to ensure we're creating the right type of content (informational vs transactional). Finally, I map these keywords to a content cluster strategy to build topical authority over time.