It's not just about keywords. It's about authority, user experience, and intent.
Websites often fail to rank not because of a single error, but due to a misalignment between content and search intent. If your page targets a high-volume keyword but doesn't answer the user's specific query, Google will prioritize more relevant competitors. Furthermore, authority is built through consistent, quality backlinks and internal linking structures that demonstrate topical expertise. Ensure your site is technically sound, but never forget that user experience and high-quality, helpful content are the ultimate drivers of search success.