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Local SEOContent OptimizationTechnical SEO
SEO & Website Optimization for a U.S.-Based Medical Spa
Improved SEO foundations, optimized service pages, and strengthened local search visibility for a healthcare services website.
The Challenge
The medical spa was struggling to rank for local service terms and faced strong competition in the area. Service pages lacked depth and optimization.
My Approach
Conducted a full site audit and optimized service pages with localized keywords and schema. Enhanced Google Business Profile signals and citation consistency.
Key Actions Taken
- Conducted comprehensive audit
- Fixed indexation & crawl issues
- Optimized site architecture
- Implemented structured data
Confidentiality Note
This project is presented anonymously due to client confidentiality agreements. Specific names and proprietary data have been generalized.
Key Results
1
Increased local organic traffic by 45%
2
Ranked in top 3 for key local service terms
3
Significant uplift in booked appointments via organic search
Tools Used
Google Business ProfileAhrefsGoogle Analytics 4