About the project
The client was a new inventory management brand with no website, no search presence and no way to collect leads. From January to May 2025 I worked with them part-time and owned the whole digital marketing side, not only SEO: the website, search, CRM and automation, social media and the content plan for the launch.
The challenge
Starting from nothing has one advantage: the structure can be right from day one. The risk is launching a site that looks good but that Google cannot read and that lets interested visitors leave without a trace.
No website
The brand needed a mobile-responsive site, built on a no-code builder.
No SEO foundation
Pages, navigation and on-page elements had to be planned around how buyers search for inventory software, before any content was written.
No lead capture
Early visitors had no way to ask questions or leave their details, so interest from launch would be lost.
What I did
The website, with a freelance developer
A freelance developer built the site on a no-code builder, and I directed the work: structure, pages, what to do and what to avoid for SEO. The site went through two design versions, a light one at first and then a dark one.
Technical and on-page SEO
I handled all the SEO: the technical setup, navigation planned around user intent so each main page answers one type of search, and the on-page work on every page.
Link building plan
I planned the link building for after the launch, so the new domain could start earning authority.
CRM, chat and email automation
I set up the CRM and Gist for live chat and email automation, so visitors could ask questions on the site and leads received follow-up emails automatically.
Social media and launch content
I created the brand's Facebook, Instagram and LinkedIn accounts, planned the content for the launch, made visuals in Canva and set up Google Analytics.
Screenshots
What a similar business can take from this
- Plan the site structure before the design. Navigation built around search intent is far easier to rank than pages reorganized after launch.
- When a developer builds the site, give SEO instructions before the build starts, not after. Fixing structure later costs more than getting it right the first time.
- Capture leads before you have traffic. A chat widget and an email sequence from day one mean early visitors are not lost.