Technical SEO Audit & Optimization for a Luxury Marketplace
Improved crawl efficiency, content discoverability, and technical reliability for a large-scale marketplace.
The Challenge
The client is a large-scale marketplace requiring robust technical SEO improvements. The focus was on metadata optimization across core pages, resolving site health issues like broken internal links, restructuring on-page hierarchy, accessible HTML, and implementing advanced schema markup to strengthen organic performance.
My Approach
Executed a multi-phase technical audit. Phase 1 focused on metadata optimization (titles/H1 consistency). Phase 2 addressed site health by fixing 'no response' errors and implementing self-referencing canonicals on Vehicle Detail Pages. Phase 3 involved updating Schema.org markup and optimizing internal linking equity.
Key Actions Taken
- Conducted comprehensive audit
- Fixed indexation & crawl issues
- Optimized site architecture
- Implemented structured data
Performance Evidence
Confidentiality Note
This project is presented anonymously due to client confidentiality agreements. Specific names and proprietary data have been generalized.
Key Results
1
Organic Traffic +6% (562.8K monthly visits - US Data)
2
Keyword Visibility +3.3% (281.4K ranked keywords - US Data)
3
Authority Score maintained at 48 (Very Good)
4
Improved Crawl Efficiency & Indexation Stability