SEO & Conversion Optimization for a UK Service Business
Doubled conversions and achieved top 10 rankings for key service pages via targeted landing page optimization.
The Challenge
A UK-based service provider in the competitive London market faced low conversions on high-traffic pages. The site suffered from technical debt, with 1,170 pages crawled showing 'no response' errors, lack of H1 tags on key pages, and duplicate meta descriptions. Mobile performance was poor (PageSpeed 66), and the business was invisible in local map packs.
My Approach
Executed a granular 'Landlord Safety' campaign. Designed a dedicated landing page with clear trust signals, improving Mobile PageSpeed to 93. Optimized 26 core pages and 20 existing blog posts, while publishing 10 new long-tail keyword articles. Fixed 10+ critical technical issues (blocked pages, broken links) using Screaming Frog and GSC.
Key Actions Taken
- Conducted comprehensive audit
- Fixed indexation & crawl issues
- Optimized site architecture
- Implemented structured data
Performance Evidence
Confidentiality Note
This project is presented anonymously due to client confidentiality agreements. Specific names and proprietary data have been generalized.
Key Results
1
Conversions > doubled in Month 1 (High-traffic service page)
2
PageSpeed: Mobile 66 → 93, Desktop 90 → 97
3
18.3K+ Search Impressions (Avg Pos #10)