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Local SEOOn-Page SEOWebsite Optimization
Local SEO & Website Optimization for a U.S.-Based Law Firm
Optimized service pages, strengthened local SEO signals, and improved website structure for legal services.
The Challenge
The firm needed to establish authority in a specific practice area but had a disjointed site structure and weak local signals.
My Approach
Restructured the website to create clear practice area silos. Optimized on-page content for local intent and built high-quality local citations.
Key Actions Taken
- Conducted comprehensive audit
- Fixed indexation & crawl issues
- Optimized site architecture
- Implemented structured data
Confidentiality Note
This project is presented anonymously due to client confidentiality agreements. Specific names and proprietary data have been generalized.
Key Results
1
Generated 30% more qualified leads from local search
2
Achieved first-page rankings for 'City + Practice Area' keywords
3
Improved domain authority and local trust signals
Tools Used
SemrushGoogle Search ConsoleBrightLocal