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On-Page SEOCTR OptimizationInternal Linking
On-Page SEO Optimization for a Moroccan B2B Website
Improved homepage rankings, CTR, and organic clicks through targeted on-page SEO and structural optimization.
The Challenge
The homepage was ranking outside top positions, receiving impressions but few clicks, and underperforming in CTR despite visibility. The goal was to increase qualified organic traffic without adding new pages.
My Approach
I improved keyword targeting within homepage content and rewrote meta titles/descriptions to align with search intent. I also improved page clarity and strengthened internal linking structure.
Key Actions Taken
- Conducted comprehensive audit
- Fixed indexation & crawl issues
- Optimized site architecture
- Implemented structured data
Before & After Performance
| Metric | Before | After Optimization |
|---|---|---|
| Total Clicks | 32 | 74 (+131%) |
| Impressions | 4.33K | 4.49K (+3.7%) |
| Avg CTR | 0.7% | 1.6% (+128%) |
| Avg Position | 34.2 | 14.1 (Top 15) |
Confidentiality Note
This project is presented anonymously due to client confidentiality agreements. Specific names and proprietary data have been generalized.
Key Results
1
Clicks +130% (32 → 74) in 3 Months
2
CTR +128% (0.7% → 1.6%)
3
Avg Position Improved from 34.2 to 14.1
Tools Used
Google Search ConsoleOn-Page SEOKeyword Research