SEO consultant · Morocco
SEO consultant in Morocco
I help Moroccan businesses show up on Google when customers search for their services, in Casablanca, Rabat, Marrakech or anywhere else, and turn those visits into calls and enquiries.
- Based in Morocco, working remotely
- English, French, Arabic
- Reply within 24 hours
- Free 15-minute call
What an SEO consultant in Morocco does
An SEO consultant improves how a website appears in Google's organic results, the ones you do not pay for per click. In practice, that means finding what stops Google from crawling, understanding and ranking your pages, fixing it, and then measuring the effect on clicks, calls and enquiries.
In Morocco, this work has its own features: searches in French, Arabic and sometimes Darija, strong competition in the big cities, and customers who often contact businesses by phone or WhatsApp rather than through a form. An SEO strategy for the Moroccan market has to take all of this into account.
My name is Mohamed Toudghi. I am an independent SEO consultant based in Morocco and a graduate of Al Akhawayn University. I work with businesses in Morocco, the UK and the U.S., in three areas: technical SEO audits, local SEO and GA4 tracking.
A measured result on a Moroccan website
A Moroccan B2B website got impressions on Google but very few clicks. Without adding new pages, I reworked the homepage keyword targeting, rewrote the titles and descriptions, and strengthened the internal links.
- clicks in 3 months (32 → 74)
- +130%
- click-through rate (CTR)
- 0.7% → 1.6%
- average position on Google
- 34.2 → 14.1
SEO in Morocco: what is different
Google's rules are the same everywhere, but the way people in Morocco search is not. Five points to handle from the start.
Three languages, sometimes four
The same customer may search “avocat Casablanca”, “محامي الدار البيضاء” or type in Darija. A French-only website misses part of these searches. Each language needs its own pages, linked with hreflang tags, not a machine translation.
Local search, city by city
For a law firm, a clinic or an agency, the Google map results (the Local Pack) often bring the best leads. They depend on a complete Google Business Profile, recent reviews and a page for each city you serve.
Mobile first
Most local searches happen on a phone, often on a mobile connection. A slow website loses visitors before it shows what it offers. Mobile speed (Core Web Vitals) can be measured and fixed.
WhatsApp and phone calls as conversions
Many customers in Morocco call or send a WhatsApp message instead of filling in a form. If those clicks are not tracked in GA4, you cannot tell which pages bring you customers.
.ma or .com domain
A .ma domain tells Google the site targets Morocco, which helps a business that only sells in Morocco. If you also target Europe, Africa or the Gulf, a .com with one version per language is more flexible. Changing domain later needs a careful migration.
My SEO services for Moroccan businesses
Three specialties, each with its own detailed page.
Technical SEO audit
Crawling, indexing, mobile speed, tags and structured data: the list of problems holding your site back, ranked by impact, with the fixes to make.
See the serviceLocal SEO and Google Business Profile
Google Business Profile, pages for each city and service, consistent citations and a review routine, to show up on the map in your city.
See the serviceGA4 and conversion tracking
Calls, WhatsApp clicks, forms and bookings tracked in GA4, with a simple report showing which pages and channels bring customers.
See the serviceSEO for law firms
A method built for law firms: one page per practice area, a suitable Google profile, and respect for the profession's advertising rules.
See the service
Which businesses in Morocco I work with
- Law firms, clinics and medical practices that want more appointments from Google.
- B2B companies that get visits but few quote requests.
- Startups and SaaS companies launching a website that want solid SEO foundations from day one.
- Businesses that target both Morocco and other countries, with a website in several languages.
Anywhere in Morocco, remotely
I work remotely with businesses in every city: Casablanca, Rabat, Marrakech, Tangier, Fes, Agadir and elsewhere. We talk by video call, phone or WhatsApp, in English, French or Arabic.
How a project goes
Audit
I crawl the site, read your Search Console and GA4 data, and find what is really holding you back.
Fix
The most important fixes come first. I do them myself or hand them to your developer with clear instructions.
Measure
Rankings, clicks and leads are tracked in Search Console and GA4, so you can see what changed.
Independent SEO consultant or SEO agency in Morocco?
Both can do good work. The difference is mostly in how the work is organized.
| Independent consultant | SEO agency | |
|---|---|---|
| Who you talk to | The person doing the work, from the first call to the report | A project manager, with the work split across a team |
| Scope | Technical SEO, local SEO and GA4 tracking | Often SEO, ads, social media and web design |
| Capacity | A limited number of projects at a time | Several projects in parallel, with a larger team |
| Best for | Being found on Google and measuring the results | Handing all digital marketing to one company |
If you need ads, social media and a new website at the same time, an agency may be the right choice. If your priority is being found on Google and knowing what it brings you, a specialist consultant is more direct.
Tools I use
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Google Business Profile
- Screaming Frog
- Semrush / Ahrefs
- PageSpeed Insights
- Looker Studio