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Content StrategySEOInternal Linking
SEO & Content Strategy for a National Sports Organization
Developed a structured content strategy, improved internal linking, and optimized website architecture.
The Challenge
Content was unstructured and difficult to find. Users were churning due to poor navigation and lack of clear content pathways.
My Approach
Analyzed user search behavior to create a new content taxonomy. Implemented schema markup for events and matches and reorganized internal linking.
Key Actions Taken
- Conducted comprehensive audit
- Fixed indexation & crawl issues
- Optimized site architecture
- Implemented structured data
Confidentiality Note
This project is presented anonymously due to client confidentiality agreements. Specific names and proprietary data have been generalized.
Key Results
1
Improved User Engagement Time by 40%
2
Structured Data appearance (Rich Snippets) in SERPs
3
Better internal search functionality
Tools Used
SemrushGoogle TrendsSchema Markup Generator